Patagonia is continually making efforts to be a sustainable brand, started the “Single Use, Think Twice” campaign in Asia to encourage customers to use reusable cups instead of disposable cups. The design focused on delivering the message “ A Cup For The Future”, it combined a simple graphic with typography as a whole sits on the neural camp cup. Saturated and bright colors have a positive tone and also make the graphic eye-catching.
Patagonia一直关注着环保问题并在亚洲发起了“Single Use, Think Twice” 的倡导，通过鼓励消费者使用自带杯代替一次性杯子，减少纸和塑料的浪费。设计的目的是通过简单醒目的图形元素结合文字，传达“一杯为未来”的情感信息并激发消费者的购买意愿。 图形配合了杯子本身的中性、轻机能的个性，配色选用了鲜亮饱和的基本色系，表达积极的情感同时也在白色的瓶身上凸显出来，增加其识别度。
